About Us - CatapultX

Founded in 2019, CatapultX has built a Supply-Side Platform (SSP) that brings the world’s top publishers into a recently cookieless world.

Who We Are?

CatapultX has built monetization and ad-serving tools that leverage Artificial Intelligence to drive contextually relevant advertising across video, wherever it lives. Our innovative approach brings a more profitable, engaging and enjoyable experience to publishers, advertisers and audiences.

With over 85% of audiences skipping video ads, audiences are demanding a better experience. With our non-intrusive formats CatapultX is poised to change the video advertising landscape as we know it.

Team

Zack has dedicated his career to creating value for audiences, media companies, and advertisers. Having worked with more than 600 media companies while at Keywee and some of the largest advertisers in the world at BuzzFeed, SmartBrief, and WebMD, he has positioned CatapultX to solve their biggest challenges with video.

Zack Rosenberg

Co-Founder & CEO

Former VP of Sales @ Keywee, Networking guru, Passionate about solving problems for the media industry

James has founded several startups involving online media, advertising and social influence. He worked with over 600 media companies while at Keywee and broke down complex advertising products into their simplest forms at Yelp, where he was a Top-15 salesperson of 4,200 reps.

James Altschuler

Co-Founder & COO

Serial Entrepreneur and Enterprise Salesperson

15 years of experience developing software and leading software product teams across diverse business and technology domains. Extensive experience driving product strategy, delivering products, and collaborating across functional groups within an organization.

James Tammaro

VP of Engineering

Former Lead Architect @ IBM

Advisors

A veteran network and television studio executive, Former President of ABC Studios from 2004-2009, his leadership produced including such hit series as "Lost", "Desperate Housewives", & "Grey's Anatomy".

Mark Pedowitz

Investor, Chairman and CEO, CW Network

Former SVP & CTO at NBCUniversal focused on next-gen content experiences leveraging emerging technologies incl. VR, AR and machine learning across various platforms. Co-inventor of 41 patents.

Sanjay Macwan

CIO and SVP Enterprise Engineering, Vonage

Co-Founder of Universal Sports. Senior leader experienced in creating solutions in content production, distribution and monetization across traditional and new digital and social platforms. These skills are supported with broad relationships and the understanding of sports globally across leagues, teams, broadcasters, agencies, sponsors, event organizers, content creators and athletes.

Claude Ruibal

Fmr. Global Head of Sports Partnerships at YouTube (Google)

Karlie Santucci is currently the Chief Customer Officer of Memo, a SaaS company bringing real insights to earned media teams. Prior to that Karlie lead a 150-person team as the SVP of Global Client Services at IAS, which lead the market in ad verification. Her passion for transparency across online experiences has defined her career.

Karlie Santucci

Chief Customer Officer @ Memo & Fmr. SVP of Client Services at IAS (Integral Ad Sciences)

Investor
Information

CatapultX raised a Pre-Seed round led by Quake Capital, and several angel investors including Mark Pedowitz (CEO of CW Network), Sanjay Macwan (CIO of Vonage & former CTO of NBCUniversal), Will Margiloff (CSO/President of Zeta Global) & Claude Ruibal (Fmr. Global Head of Sports Partnerships at YouTube).

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