A comprehensive CatapultX
questionnaire for new clients.
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For Media Companies
Are licensing and creative execution costs separate?
Yes though you’ll find our standard options to cover the vast majority of your needs. If not, get in touch and we’ll create something custom.
What does the licensing structure entail?
Monthly recurring billing minimum and CPM based on total distribution
Are your executions completely platform compliant on Facebook, Twitter and/or YouTube?
All our formats are policy compliant and represent content sponsorship.
Are there specific creative requirements per placement?
Yes, our platform walks you through it step by step. All you will need to get started is an advertisers logo and a call-to-action.
What is needed to implement CatapultX executions internally?
We have 5 executions available within a few clicks in our platform. All that is required is a logo and a call to action. Anyone in the organization can do it in just a few clicks.We can take you through some options live on the call.
Is a comprehensive list of CatapultX’s Media Companies available?
Yes, by request.
Can you share more about your partners utilizing the tool?
CBS and iHeart have been partners from the beginning.
For Media Companies
Are there benchmarks for how Advertiser integrated messaging performs vs. organic video performs?
We’ve found that CTR’s are 4X what they are on websites, there hasn’t been a decline in viewer retention.
Can Media Companies have a schedule for when videos are slated to go live that Advertisers must adhere to?
Yes, Media Companies can adhere to their own schedules for content distribution.
Can Media Companies outline how long videos can live and be amplified?
Media Companies decide how long a video will live and how far it will be amplified.
A Publisher’s only obligation is to hit an accepted and paid video view threshold for a Launch contract.
Do Media Companies have the right to approve/reject creative executions?
We have a variety of creative executions, publishers can select which are approved up front.
Can Media Companies reject certain Advertisers?
CatapultX provides standard allow and block lists.
Can data be layered into paid distribution? If so, what data layers are available?
Yes. You’ll be able to launch paid campaigns just as you would before. The added benefit will be the cost. Because this is editorial content, we’ve found that performance is nearly 10X better than traditional branded content campaigns.
Which makes sense. Your editorial is what consumers have come to watch. They’ll engage. That brings down the overall costs to you.
Is CatapultX going to offer any “skip ad” functionality? Does this lead to a poor user experience?
Our ad formats are all non-intrusive and non-interruptive, leading to an optimal audience experience. While they are unskippable, they lead to a better overall experience over standard ad roll.
How do we track our campaign performance?
We have a full analytics dashboard and exportable CSVs. Plus you can aggregate data by advertiser or specific campaign.
What internal resources need to be allocated towards managing CatapultX?
Tools will improve over time, but it takes far less time than hiring a creative person, an editor, and a project manager. You can now do with 1 person which used to take 6.
With 25MM vv/m in unmonetized inventory an employee can generate up to $6 million dollars in net-new revenue per year.
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