At CatapultX, we love staying up to date with media and advertising news, innovation and people! That's why our CEO, Zack Rosenberg, started weekly #Twitterviews (Interviews on Twitter).
David has traveled the world evangelizing good marketing. From his time with 360i as their VP, Emerging Media to becoming the CMO of MRY, David has become a great resource for marketing. He now operates one of the largest slack channels for marketers, co-hosts a networking event with CatapultX’s CEO, Zack, (First Wednesday), and recently joined the agency, Within.
Read his answers below on everything from marketing, advertising to insights on video marketing.
A: I wanted to get paid to write but not be a journalist. That soon led me to eMarketer where I transitioned from an editorial role to PR. The rest is history.
A: It's created to achieve a specified goal, and it achieves it.
A: People on Twitter don't like it. Kidding. Bad advertising is something that delivers no form of value to the advertiser.
A: The biggest trends that matter will be about post-pandemic shifts in consumer behavior. Almost everything else right now is a sideshow or is heavily impacted by that.
A: It may not be the best, but I like how Disney+ became comfort food for my family and me. They extended their brand to video so well so quickly.
A: Cobra Kai. It is the best bad TV perhaps ever. #teamjohnny
A: My Slack community. Twitter DM groups of some creators I connect with. A few great email newsletters. Some other communities.
If you have experience in marketing or advertising, fill out our form to be a part of one of our #Twitterviews!
Keep up to date on our Twitterviews and other news from CatapultX with our Sunday Catalyst.