At CatapultX, we love staying up to date with media and advertising news, innovation and people! That's why our CEO, Zack Rosenberg, started weekly #Twitterviews (Interviews on Twitter).
Adam Hirsch is well-known for his time as President of Mashable and as the EVP of Digital at Edelman. It’s safe to say Adam knows a thing or two about marketing and what innovations will keep the advertising industry moving forward. Adam now serves as the Practice Leader for Real Chemistry, an innovative health solutions company with multiple marketing and ai services and products.
Read his answers below on everything from marketing, advertising to insights on video marketing.
A: First full-time employee at Mashable, helped drive us from $1m to $20m+ annually in 4 years completely bootstrapped.
A: Leading Digital Experience at Real Chemistry, pushing the boundaries of advanced marketing for pharma, life sciences and healthcare clients. Loving it.
A: Engaging experience that speak to the individual and/or highly shareable content.
A: Product Ads that don't tell me why you're different than the 10+ alternatives I can easily research.
A: "Cookieless future", omnichannel journey orchestration, 360 customer views.
A: Consume comedy, cooking and short educational videos mostly.
A: Lots of feeds and newsletters.
If you have experience in marketing or advertising, fill out our form to be a part of one of our #Twitterviews!
Keep up to date on our Twitterviews and other news from CatapultX with our Sunday Catalyst.