You’ve heard of in-stream advertising; it’s the most prevalent form of video advertising. It’s what you think of when someone says “Oh yeah, I’m running video ads for my brand.” In-stream video ads are classified as ads that are played before, during, or after an online or streamed video is played (Pre-roll, mid-roll and post-roll). But, do they work?
84% of consumers leave content due to advertising that interrupts their content.
An estimated 81% of businesses use video as a marketing tool, but in advertising, interruptive video ads can be a detriment both to the user experience and to the user’s perception of the brand - if the user even stays to watch the ad.
Imagine how much better the ads would perform as an advertiser if people saw them?
Imagine how much more money you’d make as a publisher if people saw them?
Enter On-Stream™ advertising by CatapultX.
On-Stream™ Video Advertising is overlaid on to the video and connected to it’s content. It’s non-interruptive and preferred by audiences 9:1 over other formats.
CatapultX is the pioneer of on-stream video advertising. This ad format uses AI to understand the video, contextual targeting to deliver a message, and new formats that help to Win The Moment™ for your brand.
By becoming a part of the content, our solution works across multiple channels like the web, social media, OTT/CTV, Live and other places that videos live.
For example, if you are a breakfast-related packaged goods company who uses CatapultX for On-Stream™ advertising, your ads could appear during the following:
This means that a consumer is receiving your ad when they are primed and already thinking about or experiencing breakfast-related content.
On-Stream™ advertising will appear as one of the following - but ad technology is always evolving.
CatapultX is changing the way advertisers reach their audience through engaging them with intuitive, content-specific placements in On-Stream™ advertising.
If you’re ready to try something new or supplement your existing advertising or video monetization tactics, get in touch with us.