Artificial Intelligence
How AI is Affecting the Job Market in Marketing & Advertising
5
Mins Read
July 22, 2022

How AI is Affecting the Job Market in Marketing & Advertising

Artificial intelligence and Machine learning are hot topics right now, and for good reason. AI has the potential to change a lot of things about our lives, including the job market. It's no secret that AI is already having a positive impact on the hiring process. Recruiters are using AI to screen resumes and identify qualified candidates. But that's just the beginning. In this blog post, we will explore some of the other ways in which AI is positively affecting the job market, especially in marketing and advertising.

AI & ML Job Market Trends Online

According to Gartner, the AI software market is estimated to reach up to $62.5 billion in 2022, up more than 21% from 2021. With that growth, will come more jobs related to AI. These jobs opportunities won't just be within engineering, development, and technical jobs, but also in marketing, advertising, sales, project management, account management, and more.

If you search for "AI jobs" on Google, you'll see roughly 708 million search results. Keyword data shows that there are over 6K searches a month for jobs in AI. As you can see below, the search interest trends started steadily increasing starting in 2016, and took a big jump again in 2022.

...And the job sites showcase the popularity of AI jobs in the market as well.

In July 2022, there were:

  • On LinkedIn - 353,066 job descriptions containing "AI" and 6,500 containing "AI advertising"
  • On Indeed - 52,155 job descriptions containing "AI" and 1,500 containing "AI marketing"
  • On Glassdoor - 20,551 job descriptions containing "AI" and 810 listings containing "AI marketing"

The cool thing about these positions is that they range from entry-level to senior... and the estimated pay scales start within the $80K range on Indeed for job search results related to "AI marketing."

Some of the most common roles are:

- AI marketing manager

- AI product marketing manager

- AI demand generation specialist

- AI growth marketer

- AI brand strategist

- AI social media manager

- AI seo specialist

- AI web analyst

The most common skills required are:

- experience with AI tools (such as IBM Watson, TensorFlow, or Azure ML)

- ability to use data to drive marketing decisions

- experience with analytics and reporting

- excellent  communication and writing skills

If you're looking to stay ahead of the curve, adding AI to your skill set is a great way to do so. And, as you can see from the job market trends, there's a high demand for marketers with these skills. So if you're thinking about making a career change, now might be a good time to consider a role in AI.

Here are a few surprising myths we've debunked for you on AI/ML-related jobs:

Myth: AI will Replace Your Job

In a survey conducted by CNBC, 45% of advertising and marketing professionals said that they are worried that technology could replace their job, but a study by The World Economic Forum predicted that AI will create 133 million new jobs, which is twice as many as they predict will be displaced.

Myth: There are only engineer or developer roles within AI & ML.

AI/ML job opportunities won't just be within engineering, development, and technical jobs, but also in marketing, advertising, sales, project management, account management, and more. There are plenty of adjacent opportunities and support roles that are needed.

Myth: Only senior roles ask for AI experience.

Of the 1,500 open listings on Indeed for “AI marketing,” 150 of them were considered “entry level.”

Advice for Those Looking to Add AI/ML Experience or Knowledge to their Resume

Advice from a CEO

“It doesn't cost much to do your homework on the companies creating cool tech. Reach out, strike up a conversation, even if it isn't relevant today. There's no such thing as a bad conversation” - Zack Rosenberg, CEO of CatapultX

Advice from a Sales Representative

“For someone who is looking to get started in the AI/ML space, it is important to come in with an open mind and look at advertising through a different lens. This industry gives someone who has just graduated college the opportunity to be collaborative and creative while being challenged at the same time.” - Olivia Cousins, Sales Representative at CatapultX

Advice from a Marketing/Sales Intern

“Don’t be afraid to step into something you're unfamiliar with and to let your curiosity lead you. You gain the most knowledge when you place yourself in unfamiliar spaces.” - Chase Melendez, Marketing/Sales Intern at CatapultX

Summary

So if you're looking to get into marketing, advertising, project management, or sales and looking to stay ahead of the curve, adding AI to your skill set is a great way to do so. And, as you can see from the job market trends, there's a high demand for marketers with these skills. So if you're thinking about making a career change , now might be a good time to consider a role in AI. Keep an eye on our LinkedIn page for open roles and opportunities.

ai in advertising white paper cover page by catapultx

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