A poll created on LinkedIn asked "How often do you talk about AI in the workplace?" The CatapultX team placed bets that most would answer rarely or not at all, but the results came back and a striking 41% said always. The fact that people are talking about AI more than one would think is a sign that AI is already a prevalent entity in the business realm. So, if people are talking about it, what are they saying?
Raja Rajammanar, Chief Marketing & Communications Officer of Mastercard, recently wrote a book called Quantum Marketing: Mastering the New Marketing Mindset for Tomorrow's Consumers.
Raja Rajamannar of Mastercard said “AI is probably going to be the single biggest disruptor and enabler of marketing in total. It’s a dream come true, from a marketer’s perspective."
Rishad Tobaccowala is a leading advertising and marketing champion. As Chief Growth Officer of Publicis Groupe, Tobaccowala is a champion of restoring the soul of business.
On the topic of AI, Rishad said "We’re going to be grappling with data connected to data, which is AI [artificial intelligence], much faster forms of connection, which are 5G, new ways of connecting voice AR [augmented reality] and VR [virtual reality], and the connection to the great God in the sky, quantum-based computing. And the toddler version of that is Google Home, and Amazon ECHO, they are just the beginning. As a result, what all of us do as an industry is going to be very important.”
Tom Kershaw, Chief Product and Technology Officer of Travelport believes that AI will be an important change factor. Starting with an across-the-board move of advertising budgets to programmatic, automated forms.
In an article with IBM, he said "AI is so important because it lets us scale the internet. It lets even a small publisher or a regional app have access to the same intelligence, the same creativity as a super large behemoth and that is a critical function to the way the internet works and the way society works."
Paul Roetzer, founder and CEO of Marketing Artificial Intelligence Institute, believes people should start getting curious about artificial intelligence and how to apply it to your business.
He said, "80% of what we do every day will be intelligently automated to some degree in the next three to five years."
Christine Crandell, former Forbes writer and president of a business consulting firm seems to think that AI will be a good wingman in the future.
She said, " It won’t be “one size fits all” but rather an ecosystem of interlocking frameworks that will require marketers and CIOs to closely partner in order to reap the potential benefits. Marketing will need to prepare for AI and carry forward the lessons learned from predictive analytics and today’s patchwork of martech solutions — automation can only offer recommendations that are as good as the underlying data sources. In the end, the human is still the pilot."
We'd love to hear from you on your thoughts about AI in Advertising or Marketing. What's the conversation like in your neck of the woods? Let us know!
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