The National Association of Broadcasters (NAB) Show is taking place this week in Las Vegas and, as always, the focus is on the latest and greatest in broadcasting technology. This year, there is particular interest in Netflix's recent announcement that they are looking to add ads to their experience. While many viewers are up in arms about the possibility of ads on their beloved streaming service, others see it as a natural evolution for Netflix and an opportunity for brands to reach a more engaged audience. Whatever your opinion on the matter, it's sure to be a hot topic at this year's NAB Show!
In addition to the Netflix drama, there is also excitement around the growing trend of connected TV (CTV). With more and more consumers cutting the cord and turning to streaming services for their entertainment, CTV provides an opportunity for advertisers to reach these viewers on their terms. As the industry continues to evolve, it will be interesting to see how advertising flexes into this space to create a better experience for viewers, brands and platform publishers alike.
General Topics We're Looking Forward to Hearing About:
The streaming summit will include speakers and presenters from all industries involved in streaming, packaging, monetization and distribution. The events we’re most looking forward to are:
This event will feature 50+ streaming platforms and related hardware in the streaming space including Amazon, Apple, Roku, TiVo, Microsoft (Xbox), Google (Chromecast), Sony (PlayStation), LG, TCL, Vizio and Samsung – all showcasing dozens of streaming services including Apple TV+, Amazon Prime Video, Discovery+, Disney+, HBO Max, Hulu+ Live TV, Sling TV, Netflix, Paramount+, SHOWTIME Now, Peacock TV, YouTube TV, Tubi, Pluto TV, ESPN+, IMDb TV, AMC+, fuboTV, DAZN, Curiosity Stream and dozens of others.
The future of delivery and content experiences will have a profound impact on how CTV and streaming platforms will monetize in the future. One of the chats we're looking forward to is:
CatapultX will be presenting in the Capitalize Experiential Zone with our partner Brightcove on how publishers can increase their revenue by +25% as well as the future of advertising in CTV.
Additional Presentations we're interested in:
If you're attending the NAB Show and would like to meet up with us, please reach out! We'll be in attendance all week and would love to chat about how we can help you grow your streaming business. Send us an email at email@example.com. Preenter our giveaway here.
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