Article
2022 NAB Show: Must Attend Experiences & Presentations
5
Mins Read
April 22, 2022

2022 NAB Show: Must Attend Experiences & Presentations

The National Association of Broadcasters (NAB) Show is taking place this week in Las Vegas and, as always, the focus is on the latest and greatest in broadcasting technology. This year, there is particular interest in Netflix's recent announcement that they are looking to add ads to their experience. While many viewers are up in arms about the possibility of ads on their beloved streaming service, others see it as a natural evolution for Netflix and an opportunity for brands to reach a more engaged audience. Whatever your opinion on the matter, it's sure to be a hot topic at this year's NAB Show!

In addition to the Netflix drama, there is also excitement around the growing trend of connected TV (CTV). With more and more consumers cutting the cord and turning to streaming services for their entertainment, CTV provides an opportunity for advertisers to reach these viewers on their terms. As the industry continues to evolve, it will be interesting to see how advertising flexes into this space to create a better experience for viewers, brands and platform publishers alike.

General Topics We're Looking Forward to Hearing About:

  • The Future of CTV
  • How AI and Video Work Together
  • Publisher Opinion on Advertising
  • Monetization Tactics

Must Attend

Streaming Summit

The streaming summit will include speakers and presenters from all industries involved in streaming, packaging, monetization and distribution. The events we’re most looking forward to are:

Streaming Experience

This event will feature 50+ streaming platforms and related hardware in the streaming space including Amazon, Apple, Roku, TiVo, Microsoft (Xbox), Google (Chromecast), Sony (PlayStation), LG, TCL, Vizio and Samsung – all showcasing dozens of streaming services including Apple TV+, Amazon Prime Video, Discovery+, Disney+, HBO Max, Hulu+ Live TV, Sling TV, Netflix, Paramount+, SHOWTIME Now, Peacock TV, YouTube TV, Tubi, Pluto TV, ESPN+, IMDb TV, AMC+, fuboTV, DAZN, Curiosity Stream and dozens of others.

Future of Delivery

The future of delivery and content experiences will have a profound impact on how CTV and streaming platforms will monetize in the future. One of the chats we're looking forward to is:

  • Monetizing The Future of Experiences - The speakers from CapGemini say that "Done right, (AI) personalization goes beyond any single technology to focus on contextually relevant experiences that boost content monetization and advertising revenues."

CatapultX Session - Monday 3:15-3:45PM

CatapultX will be presenting in the Capitalize Experiential Zone with our partner Brightcove on how publishers can increase their revenue by +25% as well as the future of advertising in CTV.

Additional Presentations we're interested in:

Interested in Meeting up with CatapultX?

If you're attending the NAB Show and would like to meet up with us, please reach out! We'll be in attendance all week and would love to chat about how we can help you grow your streaming business. Send us an email at info@catapultx.com. Preenter our giveaway here.

ai in advertising white paper cover page by catapultx

The Future of AI In Advertising

AI is evolving from a nice-to-have capability, to an everyday staple, especially in advertising. Learn everything you need to know about the future of AI as it applies to advertising.

In this FREE 15-page whitepaper, you'll learn:
- What AI is
- How AI applies to advertising
- Top uses of AI
- How contextual ads work
- How AI will impact your strategies tomorrow
- New  forms of AI advertising

Get The White Paper Now

Get In Touch With CatapultX

Company
What best describes you?
What can we help you with?
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Start your journey to a viewer-first experience.
Schedule a demo
Start your journey to a viewer-first experience.
Schedule a demo